Hi, it’s Grey Greyvara, social conscience at the Greenygrey. The image of my human parallel Che Guevara became a cultural icon, so I’ve been chosen to present today’s blog on semiotics. My subject for the blog is Dr. Marc Latham, who studied semiotics for his PhD around 2000-2002, before adapting it to framing for his media analysis. Marc was a critical theorist, supporting more media freedom and social liberation. The Islamisation of the left sent him to the Greenygrey centre.
New Brands Theory, Brand New Poetry
Towards the end of Marc’s studies in 2005, branding became the new buzzword in Communications.
Many industries are still discovering branding,
five to seven years behind the Greenygrey.
Not because we searched words to say,
the theories just passed our way.
Helly Hansen, Karrimor and Greenygrey
Helly Hansen is a Norwegian clothing company with a HH logo, as the Greenygrey is GG.
Helly Hansen is proud to fly the Norwegian colours.
Karrimor is a British clothing company with a Union Jack logo.
While that may seem racist-nationalistic to multicultural fascists trying to eradicate any historical Britishness from Britain, the logo is black and white, as the Greenygrey is greenygrey.
When Helly Met Greeny, in Cultural Neutrality
In 2012 Marc Latham bought a new jacket. Having seen a greenygrey one in a store he thought about buying it, but when he looked online he found a Karrimor one much cheaper.
So the decision to buy Karrimor was based on greenygrey colours and price rather than its logo.
Travelling to Norway Marc had no qualms about wearing it, knowing that Norway and Britain have a good relationship, and especially since they were strong allies in World War Two.
So while to some people in the world, and increasingly in Britain (non-sporting Britain anyway, with British sportspeople of all races and colours proud to represent Britain) the British flag might symbolise nationalism and colonialism, in Norway it should represent the fight against Fascism and oppression.
Returning to semiotics and branding, that is how names and images start from human creation, and then grow to mean something in human culture; that meaning is dependent on the culture and individual.
Che Guevara and Winston Churchill are both heroes and villains depending on your political viewpoint, and what issues you focus on.
Communist Che Guevara helped topple an island’s corrupt dictatorship, but executed many people afterwards.
Conservative Winston Churchill helped save an island from corrupt dictatorship, but had presided over the shooting of demonstrating miners.
While their politics might have been different, they both became heroic historical icons to the majority of the people they represented.
Mental Time Trap, Under Tree Top
So what happened when Helly met Greeny? There are a lot of ways to interpret the tree and Karrimor jacket photo.
It could look like it was all planned, if Marc hadn’t seen Eidfjord trees wrapped in colourful knitting beforehand.
Marc might have thought nothing more,
but with time to spare,
in the Eidfjord forest,
he thought he’d copy
the knitted-kitted trees,
and create a greenygrey display.
Bringing us back to that other theory,
highlighted by Derren Brown cleverly,
of time-delay traps advertisers like to lay.
To show that we’re not rabid anti-capitalists and anti-advertising, and in line with the communist world’s embracing of some capitalism; and to try and sell some books (we’d much rather be working on a grant and giving them away for free, but might have to give up some of our freedom!) which have lots more information like that above, they’re available at Smashwords and Amazon (http://www.amazon.com/author/marclatham).