Marks and Spencer Advert Inspires Feminist Thought

The Marks and Spencer advert featured in Harry Silhouetteof-Wolfhowlingonhill’s television review last week featured a Whole Lotta Rosie Huntington-Whiteley in a variety of fairytale female roles. While Marks and Spencer and our Harry probably meant well in their advert and feature, I feel that some women would want a more powerful female image.

Marloes Horst DKNY advert

Women in Fiction 

Hi, it’s Mary Werewolfstonecraft, philosophy correspondent in the style of Mary Wollstonecraft; a woman considered by some experts to be the first liberal feminist.

First of all, I would like to say that at the Greenygrey we totally support girly girls who like to look delicious and advertise greenygrey things, like Marloes Horst in the above DKNY advert.

However, while Rosie’s advert female role spends most of her time falling or running, I think many feminists would have wanted to see her stand and fight some of the time; taking control of her own destiny instead of relying on men and chance; showing both sides of the female psyche.

Rosie the Riveter
Rosie the Riveter (Photo credit: sassycrafter)

This is of course how Elle and Cathy react to adversity in Werewolf of Oz: Fantasy Travel by Google Maps.

Women and Wolves

At the Greenygrey, we would especially rather have seen Rosie’s role standing with the wolf, instead of running away from its Big Bad Wolf caricature.

An example of how it could have looked is depicted in this photo posted on Google+ by María González.

Of course sometimes it’s not always possible to find an ally wolf or real fire these days, and sometimes animals and fires can be dangerous, so it is better to keep away from them.

This was of course advised on the front page of the Greenygrey website since early in the site’s history (about dogs and humans).

I hope that I have now balanced the advert coverage on the Greenygrey, in line with Greenygrey philosophy, providing a voice for all the women out there, instead of angering them all, in line with Greenygrey critical thinking.

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