No More Blue-Sky Banking: Lloyds Bank Rebrands to Greenygrey

Hi, it’s Wolf Whitzer, with a Greenygrey News (GGN) newsflash, satirical comedy in the style of Wolf Blitzer on CNN. Lloyds bank used to have a blue-sky logo and brand, but after the banking crash it seems to have rebranded to a more realistic greenygrey logo brand.

Lloyds Bank Blue Sky Logo

Until last September the old Lloyds bank logo used to feature a black horse in front of a greenyblue background, as shown in this image:

Lloyds Bank Greenygrey Logo

Perhaps in an effort to provide a more reassuring and trustworthy image after the banking crash, Lloyds bank has now gone greenygrey:

The Greenygrey was not involved in the rebranding. It was done by Rufus Leonard, RKRC/Y&R, Proximity and MEC according to the drum.com website.

Moments that Matter

The website also contained the Lloyds advert for the marketing campaign, which is also available on YouTube, and is copied below (notice the greenygrey cover and the double letter strapline, althought its MM rather than GG!):

We hope that Lloyds lives up to the greenygrey brand.

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