Tag Archives: Compare the Market

New Evidence of Wolfophobia in TV Advert

Hi, it’s Grey. I have been hearing of a growing wolfophobia in 2012, and today I saw it with my own eyes. I heard Celebrity Big Brother had wolfophobic games in the show, and The Grey film showed wolves in a false light. This is disappointing after I caught up with 2011’s Frozen Planet documentary series showing real wolves to be brave, caring and resilient; as they struggle to survive in the planet’s extremities.

Three Little Pigs Theme Used by Go Compare

Go Compare already has a reputation for naff adverts. I read on the Metro website that the company’s adverts were voted the most annoying two years running: in 2009 and 2010 .

The Three Little Pigs theme, which was also used in Celebrity Big Brother, is used by Go Compare to depict a human saving the pigs from a wolf. The wolf seems to represent the greedy people who have threatened the British economy.

Go Compare Advert Peddles a False Reality

While the Go Compare advert seems to be trying to send the message that it can be trusted, it is of course using a false reality.

The truth is that pigs have been manufactured by humanity out of boars, which are strong intelligent creatures, and not just the walking bacon and pork many people now see when they look at a pig. Therefore, it is humanity that has done most harm to pigs and their ancestors.

And rather than the wolf being greedy and destructive, it is humanity that has destroyed large areas of the world, including many homes of the wolf. Here’s the advert, followed by the new one by their Compare the Market rivals. We love the Orlovs!