Tag Archives: Jimmy Doherty

Fine Margins for Food Sales as well as Sport

Hi, it’s Harry Silhouetteof-Wolfhowlingonhill, tv expert at the Greenygrey. I’ve been amazed at some of the fine margins between victory and defeat in the Euro 2012 football and Wimbledon tennis. It reminded me of a documentary I watched recently, about Jimmy Doherty trying to get cheap free-range food into a supermarkets.

Free range hens, near their coop and surrounde...
Free range hens, near their coop and surrounded by electrified poultry netting. (Photo credit: Wikipedia)

Jimmy and the Giant Supermarket

In Jimmy and the Giant Supermarket rare breed pig breeder Jimmy Doherty tried to get free-range meatballs, sausages and chicken kievs into Tesco supermarkets at the same price as factory farmed meat.

Doherty succeeded with two out of three (sausages and kievs from what I remember). The sausages only sold enough to continue on trial, while the kievs sold well.

Hopefully this shows that free-range can be produced as cheaply as factory-farmed.

The documentary suggested that what supermarkets sell depends on the initiative of farmers like Jimmy, and what people buy. It is available on Channel 4 (in the UK at least) for 8 more days.

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