Branding became a buzz word as I finished my Communications Studies PhD in 2005. As I specialised in criticising PR (focusing on the political spin of the then New Labour government, with PM Tony Blair advised by Alistair Campbell) I was critical of it, considering it marketing brainwashing.
I launched the Greengrey world after leaving university. The colour scheme was inspired by the dominant landscape colours I saw, and my ‘marketing’ of it was partly a parody of branding (finding greenYgrey colours everywhere, like in the Conservative advert image above); doing it for real with an environmental message (need the green to prevent all grey) in a tongue-in-cheek manner.
After seeing more sun, even on mostly grey days, I later rebranded it to greenYgrey; with the parody side of me also wanting to just do a ‘rebranding’; maybe inspired by my workplace’s ‘rebranding’ (see below).
I would probably have endeared myself more to my home city/county by calling it the Whiteyblue (maybe a were(polar)bear!?); fittingly later becoming whiteYblue; as those are its traditional colours. However, the parody element probably wouldn’t be appreciated.
I was about five years ahead of the big corporate I was working for part-time. It got serious about its branding by coordinating all its ‘image’ into one colour; including staff uniforms (like our kit!); unfortunately in the city/county’s main rival colours (red)! I might have become a big fish in their marketing division if I’d volunteered my expertise earlier – but I didn’t really believe in it, and especially not in their industry!!
Taking the Knee Cause/Brand Brainwashing!
That’s one of the reasons I’ve gone off sport in the last couple of years; the dirty/money takeover. All the Premiership footballers ‘taking the knee’ because of one incident in a distant country; after ignoring the child grooming scandal for a decade or two in our own, and the terrible crimes committed in Africa on a daily basis; at the end of the season adding insult to injury… and then there was covid-19 to put everything into perspective.
Like many things, it all seems to be inspired by the USA, with a lot of the footballers watching sport there, and probably dreaming of a Hollywood career or life afterwards?!.. as I was at their age… before Weinstein and Meghan put me off!
Will they be taking a knee for the Belarus demonstrators who’ve apparently been killed, in a country much closer than the USA. I don’t think so, because white on white doesn’t have the Hollywood effect coming from California… or the influence, money and fame!
I don’t really want to become involved in Belarus/Russia/EU politics either, but think it should be more relevant than the USA to us; if it was about geography and ethnicity rather than power and money.
I was relieved to see some motor racing drivers refuse to take the knee – while still wearing t-shirts denouncing racism – to see some sign of individuality. Was it because they are European, higher class, or more educated; or a bit of each, or more than one.
Whatever the reasons, I was impressed; unlike with the footballers’ 100% conformity. Unfortunately, they are traditionally more from the sport, country and class I am; although its become less and less so over the years; but if I didn’t disagree with them I’d look just as brainwashed.
Hi, it’s Max Cliffwolf, PR guru at the Greenygrey. I was delighted to see that our cunning PR stunt worked last week, with the Greenygrey appearing on national television with the hero of the week, Felix Baumgartner. After Felix Baumgartner’s totally amazing and awe-inspiring space jump, the Red Bull usually associated with Felix was put out to pasture for a day, thanks to the Greenygrey.
Felix Baumgartner’s Flight Ambitions Realised with Space Jump
As the drawing below shows, Felix always wanted to do amazing flights, and he might have had a chip on his shoulder if he hadn’t been able to accomplish his ambitions.
Instead, in the accompanying photo he has a Red Bull on his shoulder, as well as leg and helmet; the energy drink‘s slogan is of course that ‘Red Bull gives you wings’, so it’s very appropriate.
Felix Baumgartner’s Greenygrey Interview with BBC
And as seen in the photos below, taken from a BBC interview with Jeremy Paxwolf after Felix’s space jump, with the help of my cunning PR stunt, Felix has totally lost his chip, and his Red Bull, and looks totally relaxed with a Greenygrey on his shoulder:
Close-up of Felix and the Greenygrey:
So if the Red Bull slogan is that it ‘gives you wings’, maybe the Greenygrey’s should be that it ‘brings you peace’.
I’m going to send that to the Board of Greenygreyisms. To get a passed greenygreyism on my blog debut would be a dream. I didn’t make a drawing of it though!
Hi, it’s Wolf Whistzer, legendary newshound at the Greenygrey. As greenygrey becomes symbolic of balance and unity, trust and truthfulness in the United Kingdom, British Prime-Minister David Cameron and his deputy, Nick Clegg, chose a greenygrey background for their most recent press conference, as shown in this Birmingham Post photo:
Disclaimer: The Greenygrey was not consulted on the photo, and has no connection to Cameron and Clegg, or the Conservative and Liberal Democrats political parties. It also warns people not to trust all combinations of green and grey, because as all that glitters is not gold, all that is greenygrey is not good.